With an original festival that was a PR disaster, landed founders in jail, and became the pinnacle of ‘what not to do when creating a music festival,’ we knew we had our work cut out for us. Together we created a plan to relaunch the Fyre Festival II as a beneﬁt festival, hoping to change perceptions of the brand and beneﬁt a community that was not only hurt through the original festival process, but has also undergone a severely detrimental hurricane.
Professor Larry Weiner’s Spring Transmedia class created a Professional Development workshop for a small group of educators, which not only included presentations on transmedia for use in the classroom, but also provided with an ebook that expanded on the in-person visit.
The purpose of the workshop, and book, was to show how educators could employ techniques to increase their students’ interest and participation in the study of art, music, history, literature, film, theater and nonfiction. The material presented was based on the students’ study of Henry Jenkins “The Seven Principles of Educational Use of Transmedia.”
School of Communication and Media