Fyre Festival II
By Kylie Mocarski, Kelsey Claesson, Colin Mulligan, Zach Miller, Emily Malone & Evan Badley
Through this semester, we have focused on reconstructing and re-launching Fyre Festival II. With an original festival that was a PR disaster, landed founders in jail, and became the pinnacle of ‘what not to do when creating a music festival,’ we knew we had our work cut out for us. Together we created a plan to relaunch the Fyre Festival II as a benefit festival, hoping to change perceptions of the brand and benefit a community that was not only hurt through the original festival process, but has also undergone a severely detrimental hurricane.
MTV’s Video Music Awards
By Dana Harris, Jazzlyn Ortega, Jessica Delaterra Branda, Jessica Schlimmer & Ofelia Chavez
After receiving consecutive, low ratings in the past three years, as well as criticism from their recent show in Newark, we would like to propose a transmedia takeover for MTV’s VMAs to improve viewership and brand values. This presentation will not only express new goals for the VMAs brand, but it will convey multiple elements in achieving these goals via social media, fan engagement, smart partnerships, and strong marketing tactics. Furthermore, we will conclude our presentation with information on why our proposal works for the brand in the current political and cultural climate of today.
A Transmedia Film Experience
By Leiloni Braddy, Julia Guerra, Alex Krawiec, Yomarie Llanos & Emily Loder
Our project proposes a multifaceted transmedia campaign which will promote an expanded student film festival at Montclair State University. The campaign targets a young demographic and embodies brand values of community, collaboration, student voices, social consciousness, and an audience-driven mindset. The project revolves around several real-world and digital initiatives that utilize social media, events, merchandise, and more.
College Confessions
By Genesis Obando, Ciara Rolle-Harris, Malinda DiPasquale & Tiffany Moran
Our show details the lives of college students at various schools on the East Coast. It’s a reality show that relies a lot on audience engagement with casting and promoting the show.
Break the System
By Fritz Bautista, Janice Fong, Nicholas Ramos, Kate Burns & Sean Conrad
The purpose of this project is to inform the masses about the relevance of institutional racism, its horrors, and what is the source of the problem. The reach being people who are not informed or do not believe in institutionalized racism.
Mental Health Awareness
By Rebecca Eugene, Carly Henriquez, Dani Romanow, Sean Blair
We want to normalize the realities of mental health. In a lot of cultures, it’s frowned upon to express your emotions and talk about your feelings. By normalizing the conversation we want to make Mental Illness a social norm. We also want to show people that you’re not alone because everyone is going through something.
Guns in America
By Sheyla Baez, Lauren Beckles & Mike Fox
To educate people about how guns have been part of our country and how they are being used for the right reasons.
Student Loan Debt
By Jeff Pinedo, Brian Dunshee, Jacob Hildreth & Eleni Falcon
Our first goal is to bring attention to student debt problem by getting people to talk about and share their stories on how they struggled. Our second goal is to help out students and prepare other students for how they are dealing with their student debt problem by sharing information, statistics, and tips to help them out the best we can. Our third goal is to get enough attention on this problem and hope that someone like adminstiron or people incharge of tuition sees are hashtag, pages or anything we post to bring information to them and hopefully educate them on the problem.
MENTAL
By Heather Berzak, Caira Abdelrahman, Kiani Bonner & Kyle Hughes
MENTAL is a student run mental health project aimed at tackling the stigma surrounding mental health today. Our objective is clear: to educate and promote positive habits aimed at developing a healthy mindset.
Clean Water Now
By Natasjia Taylor, Mackenzie Popielarz, Jessica Vega & Josh Mariscal
We want to raise awareness to the water crisis that is happening, offer solutions to the community affected, and create a community for those directly affected to discuss about their experience.